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We hear it everywhere — on marketing blogs, creator podcasts, and every other Instagram growth tip thread:
“Pick a niche. Stick to one thing. Build authority.”
And while I understand the logic behind that advice, it never really clicked for me.
Because I’m not just one thing. And honestly, I don’t want to be.
The Problem with the “Perfect Niche”
I’ve tried to fit into boxes before. I’ve tried calling myself a “designer,” or an “SEO strategist,” or a “content guy.” But each label always felt a bit too tight, like trying to wear a shirt that’s one size too small.
Some days I write about marketing strategy and small business growth. Other days, I’m testing out AI workflows or free tools that make content creation easier. Sometimes I write about digital marketing trends or how to build an email list. And every now and then, I write something personal — not for SEO, not for a client, but just to clear my head.
Trying to niche down felt like cutting out 80% of what makes me curious, creative, or actually helpful to a real, evolving target audience.
So I stopped trying.
What If Your Niche Is You?
Instead of forcing myself to specialize in one narrow category, I started thinking of my voice as the common thread.
I’m not writing blog posts to chase clicks. I write to figure things out.
I’m building my blog — and my brand — around my perspective, not a content formula. My niche isn’t just “SEO” or “AI tools.” It’s how I see and connect the things I work with: tech, content creation, simplicity, creativity, marketing software, and strategy.
Your niche doesn’t have to be a single topic. It can be a way of thinking. A style. A tone. A vibe. A through-line of you.
And the funny thing is — once I let go of the pressure to niche down, I actually started publishing more. Writing became easier. I felt more connected to my own work — and ironically, it started connecting better with others too.
What Happens When You Let Go of the Algorithm
You get more honest. You get more consistent. You stop trying to win the game of “what will get the most likes” — and start focusing on what’s actually worth saying.
That shift alone made me feel lighter. I started writing again, freely. Publishing blog posts that weren’t perfect. Sharing thoughts that didn’t fit into a traditional marketing campaign. Exploring ideas that weren’t optimized for Google searches.
And guess what? The world didn’t end. In fact, I started getting better responses. Deeper replies. More real conversations.
Because people can tell when something’s you. Even if it’s not viral. Even if it’s messy.
I’m Not a Content Machine. I’m a Human Being Who Builds Things.
Sometimes I post about high-quality marketing efforts. Other times, I talk about creative burnout or the systems I use to manage my online business. I’m okay with that. I want that.
Because I’m not trying to be a niche expert. I’m trying to be useful. Real. Curious. Consistent. I want to create value — not just for a specific target market, but for people who think and create like I do.
There’s space for creators who make weird, honest, original things. Space for generalists. Space for people like us — who explore, who build, who write, who shift gears, and still show up.
So If You’re Multi-Passionate Too…
This is your permission to stop shrinking. You don’t need to box yourself in to succeed.
You can write about email campaigns one day, and your favorite books the next. You can create content around social media marketing, then follow it up with a personal reflection. You can build a brand that’s wide — not shallow — because it’s grounded in your own lived experience.
The consistency is in your voice. Not just your category.
And if you’re someone running a small business or trying to grow a customer base, that flexibility might actually be your superpower. It gives you range. It helps you connect across channels and communities — not just a narrow slice of the internet.
Finding a Niche vs. Finding Yourself
Finding a niche can help with positioning. But if you’re forcing one too early, you risk losing your creative edge. Instead of building an audience that loves your mind, you attract followers who expect a formula.
So here’s my take: focus on building your email list, creating high-quality blog posts, and serving your audience — but do it in a way that feels honest.
Don’t just optimize for reach. Optimize for alignment.
Some people will unfollow. Some won’t get it. But the ones who stay? They’ll be the kind of people who stick around through your shifts, your experiments, and your growth.
Final Thought
I don’t want to be a niche. I want to be someone who creates — thoughtfully, regularly, and without permission.
And if that resonates with you… you’re probably not a niche either.
You’re just a person with something to say. Say it. Build your voice. Keep writing. Keep showing up.
And maybe — just maybe — that’s the most sustainable kind of marketing strategy there is.